Manager, Omni-Channel Analytics
Singtel
Sing, Si
2 วันที่แล้ว
source : SuccessFactors

We have a great opportunity for a talented and self-motivated Manager, Omni-Channel Analytics to join NCS. At NCS, we seek to nurture talents in creating and developing innovative solutions.

If you are passionate about new technologies and new ideas, NCS could be a place for you!

In today’s Omni channel reality, we believe that digital analytics is a key necessity to understand customer needs as digital sources (such as online, mobile and social) have become core in customer journeys.

Understanding digital user experience and objectives to continuously adapt digital assets towards a seamless and consistent multi-channel brand experience is core to remain relevant in a disruptive market environment.

Your role as Manager, Omni-Channel Analytics is to effectively lead compelling digital analytics engagements with regards to measurement, root causing and (break thru) optimizing of digital assets.

Typically, these engagements will touch demand and (mobile) site optimization including product & price strategies and often will be end-to-end including big data questions.

The ideal candidate is intellectually curious, passionate and creative. They have a deep understanding of marketing, an analytical mind, and will design new ways to improve the product experience for our clients.

Responsibilities

  • Accountable for the digital analytical tools / eco-system development
  • Drive digital analysis leveraging on both quantitative and qualitative data to generate insights for customer experience delivery and campaign execution
  • Ensure accuracy of data, test experience / messaging variation, create compelling messages communicating results
  • Building, operating data pipelines and create effective dashboards.
  • Drive business intelligence by championing a data-driven approach to collections strategies and operational activities, connecting the dots and providing business insights.
  • Translate complex findings into simple language and communicate them to internal and external stakeholders, such as your team members.
  • Running projects to find insights and recommend actions from operational metrics and how they impact customer acquisition rates, retention and LTV, to customer support and marketing attribution.
  • Work with multiple external solution vendors to evaluate, build strategy, manage roadmap and drive results
  • Responsible for building omni-channel strategy working with products, operations and working with internal teams to identify customer experience improvement opportunities and solutions to improve in channels
  • Collaborate with advance analytics team to ensure data feedback loop to drive design of single view of customer to support customer engagement and management as well as personalisation on service and operation
  • The ideal candidate :

  • 5+ years of Customer Analytics experience in a fast-paced, multi-channel retail or agency environment.
  • Strategic thinker experienced translating business questions into methodologies, analysing data, drawing conclusions, and making strategic recommendations to senior stakeholders.
  • 5+ years’ experience with SQL, Google and Adobe Analytics, CRM analytics, digital media analysis.
  • Knowledge of advanced analytics will be a plus.
  • Solid understanding of omni-channel and lifecycle marketing analysis.
  • Strong time and project management skills with the ability to work on multiple projects simultaneously and delegate when appropriate.
  • Self-disciplined, adaptable and results-oriented in an environment that requires creativity and strong attention to detail.
  • Demonstrated team leadership and mentorship capabilities.
  • Strong oral and written communication skills demonstrated ability to work cross-functionality, strong presentation skills.
  • Proficient with MS Office, strong Excel skills.
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