At TMB , we are committed to Make THE Difference in the Thai banking sector. By empowering our employees to always challenge and improve upon the status quo in everything we do, TMB is in turn able to deliver value to all our stakeholders : our customers, our shareholders, our community and, of course, our employees themselves.
For the past five years, TMB has relentlessly transformed into a solid financial institution backed by five consecutive years of earnings growth and we are aggressively approaching the next chapter to do even better.
To succeed, we start from our employees to help build and sustain a strong corporate culture where all of us pull in the same direction to optimise the customer experience end-to-end.
TMB is looking for employees who are game changers : people who are passionate about shifting the paradigm and can Make THE Difference in everything we do.
Main responsibilities :
Response to the analytic needs of CRBO by analyzing web and mobile traffic and usage
Identify gaps in the data capture strategy and collaboratively implement enhancements
Perform analyze mainly focus on multiple websites / apps and support all facets of the decision making platform to resolve issue or development
Collect and process raw data to get some core insights on user behavior, needs, trends, habits, etc. in the digital channels
Lead driving core insights from data to suggest improvements
Research, know, understand, apply and develop the right tool for analyzing digital data
Create holistic dashboards by pulling data from different data sources and websites
Collaborate with internal and external parties to assist with data collection and reporting
Improve conversion, customer satisfaction and revenue of the online sales and service funnels. (For specific digital journeys, defined by products, services, segments or digital touchpoints.)
Analysing website traffic and app usage for trends, using patterns to identify and quantify customer habits and behaviour.
Understand current and hypothesize better customer journeys.
Set up online experiments to come up with improvements in a structured and reliable way. (A / B, MVT)
Coordinate the efforts of other parties within TMB Bank needed to continuous improve digital journeys. Mostly between parties within digital channels, such as Data / Business Analysis, UX Design and Development but also with Marketing and Products.
Own the processes, tools and initiatives regarding the optimization
Share insights and support colleagues
Bachelor Degree in related field
At least 4 years experience with e-commerce
Proven experience in using data to identify issues and create clear actions to improve digital channels and KPIs.
Highly analytical and experienced in running A / B, Multi Variant and usability tests.
Solid experience with testing tools,web analytics programs & Excel.
Proficiency in UX basics, copywriting and behaviour psychology.
Results driven. Reliably meet goals & deadlines.
Affinity for solving complex challenges.
Highly motivated, resourceful problem solver with the ability to lead and interact effectively with cross-functional teams.
Effective and convincing communication skills, feeling comfortable presenting.